The short answer
Essaouira sits 175 km north of Agadir on Morocco's Atlantic coast. The drive follows the N1 coastal road and takes about 2 h 45 by private car (from 1,120 MAD per vehicle). Supratours buses connect the two cities in about 3 hours. Shared grand taxis charge per seat. Here is what to expect from each option.
How far is Essaouira from Agadir?
About 175 km along the N1 coast road — a straightforward drive through flat Souss plain then rolling argan country, with the Atlantic often visible. Allow 2 h 45 by car, 3 hours by bus.
Transport options compared
| Option | Time | Cost | Notes |
|---|---|---|---|
| Private transfer | 2 h 45 | from 1,120 MAD / vehicle | Door to door, argan co-op stop possible |
| Supratours bus | 3 h | Fares on ctm.ma / supratours.ma | AC, from Agadir bus station |
| Grand taxi | 2.5–3 h | Per seat, agreed on the day | Shared, 6 passengers |
The private transfer along the coast
Your driver picks you up in Agadir and takes the N1 north. The road passes through the Argan Biosphere Reserve — you can stop at a women's argan co-operative along the way to watch the oil being pressed and buy directly. The transfer costs from 1,120 MAD (≈ $114 · €100) per vehicle for up to five passengers, door to door.
Bus or grand taxi from Agadir
Supratours runs comfortable coaches from the Agadir bus station to Essaouira several times daily (about 3 hours). Grand taxis leave when full from the same area — cheaper per seat but cramped. Neither option allows stops at the argan co-operatives, and both drop you at Essaouira's bus station, a short walk from the medina.
Frequently asked questions
How long is the drive from Agadir to Essaouira?
About 2 h 45 by private car on the N1 coast road (175 km).
How much is a private transfer from Agadir to Essaouira?
From 1,120 MAD (≈ $114 · €100) per vehicle for up to 5 passengers, including a possible argan co-operative stop.
Can I visit an argan oil co-operative on the way?
Yes — with a private transfer you can stop at one of the women's co-operatives along the road. They demonstrate the traditional extraction process and sell pure argan oil at producer prices.